Saturday, April 4, 2009

Are People Buying Model Horses


So many people are talking about the economy. Are we in a downturn, or have reached bottom yet? I'm not sure. Personally, I think the high-flying days of the last five years are gone the way of the flapper of the 1920's. Many people spent above their means, companies and individuals speculated on air, and the result crashed. Now we have to sober up and face reality.

But that doesn't describe model horse people very well. Most model horse collectors I've met over the years are hard working, middle class people. In fact, many love real horses but can't afford to own one - I was in that camp for many, many years. So they collect beautiful model horses to satisfy their yearning for all things equine.

For these folks, the biggest worry now may be whether or not their job will be there next week or month.

Have people stopped buying model horses? A recent poll over on Model Horse Blab showed mixed results. Lots of people said yes, they've slowed down their purchases, or they're more choosy with what they buy. Others said they are not buying anything but are putting extra cash towards paying off credit cards (a very, very smart move). Still others buy what they like and don't worry about a thing.

For our artists - including the painting and prepping artists who buy our resins and who work with our customers - I would say simply that if you continue to create lovely art and provide good service, you'll still get business. It may take longer in this economy, but no matter how the markets roll, beautiful, original, and realistic model horses will still sell.

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